My Dream Job

My dream job would be to work in the advertising industry. The advertising industry is continuing to grow and expand. Digital media design course has given me the opportunity to learn about filming, sound production, web designing, print designing and also how to create good and easy to use interfaces and how to improve existing ones. Advertising is a method of communication used in order to persuade/convince the audience to take some action with respect to ideas, products or services. As the internet began to explode and grow popular drastically, many new advertising opportunities appeared. Flash banners, popups, e-mail advertising and companies have been using facebook as a method of advertising in the recent few years. Companies are able to promote their products/services around the world cheaply and more easily because of the development of new medias such as the internet.

Advertising is spread out across many different platforms such as; radios, televisions, websites etc. and it is interesting to see such a high increase in advertisements in the recent years. With the introduction of new medias like the internet, traditional medias such as television, radios, newspapers have declined in viewers/listeners/readers slightly. The traffic on the internet is increasing and now companies are looking to communicate their products/services through the means of web advertising. I am hoping to do a masters in advertising after I finish my digital media design course. I hope to get a more in-depth understanding of advertising before I pursue my dream job. I have really enjoyed the filming and print design aspects of the course and it would be incredible if I could learn more about them and get the opportunity to work with the filming and designing aspects in the future. I feel that the field of advertising will offer me a chance to be creative and to think outside the box.

From a filming point of view, my role model is Christopher Nolan. He is a fantastic director and his work is always great whether its the short films he has created to the full length feature films he has directed. He brought the Batman movies franchise back to life and has made it into a successful franchise. He is dedicated and motivated towards his work. He has produced fantastic content in the filming industry and it is motivational. I admire all of the work he has done to this day and he is very inspirational to me.

Tom Kuntz is another person I would like to resemble to. Tom Kuntz is well known for directing commercials, a lot of his work is quite popular. His commercial for "Old Spice" is a classic. It has over 35 million views on youtube alone. He has received multiple nominations for "Best Commercial Director Of The Year". In January 2010, he won the "Directors Guild Of America" award and in August 2010, his "Old Spice" ad won the emmy for "Commercial Of The Year". I admire him as he is very creative and has the ability to produce unique and memorizing ads.

Skills required in the field of advertising involve being creative, passionate, energetic, enthusiastic, and also having an interest in ads. Advertising involves having a good understanding of the product/service and the target audience for it. You must understand your target audience before you continue on to the creative process of making an advert.