We formed a group of four people for this project. The project involved the group to think of ideas for businesses and then pick one and develop on it. We sat down together and had a brainstorming session, here we thought up of different business ideas. We thought about developing our business around app development for mobile devices, setting up a multimedia company, virtual company, specialized in obtaining clients and co-operating with freelancers, multimedia training providers for the disadvantaged and unemployed and our last business concept was 3D augmented reality for education; applications and providing customized and adequate materials. After discussing these business ideas we picked two of the best business ideas and we created a SWOT analysis on both. We chose app development and multimedia company as the two best ideas. After a SWOT analysis of both ideas we decided that we will work on the second option; setting up the multimedia company. We saw great potential in the multimedia company which would provide various different media services such as; advertisements, graphic designs, photography and video services to our clients. We also thought that if the multimedia company expands and grows then we can also implement app designing in the company as a department.
Once we picked the business idea we split the business into four different departments which consisted of web development, video production/digital photography/digital audio, interactive advertisement and graphic design. Then we decided on who has the skills to be head of each department. My skills in photoshop, illustrator, flash and photoscape were the reasons I was chosen as the head of the graphic design department. My role involved me designing logos', business cards, website layouts, flash banner advertisements and various different designs. As a group we held a meeting and we discussed the companies business plan and we estimated our expenses and incomes and also discussed on the customers we would appeal to. Overall it was a very creative process involving us to think outside the box and think of innovative and intellectual ideas.
